The Embassy of The Republic of South Sudan in France/ Paris

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Cultural diplomacy is a type of public diplomacy and soft power that includes the exchange of ideas, information, art and other expects of culture among nations and their peoples in order to foster mutual understanding.
The purpose of culture diplomacy is to develop an understanding of nation’s ideals and institutions in an effort to build broad support for economic and political goal.
In essence culture diplomacy reveals the soul of nations which in turn creates influence though often overlooked cultural diplomacy can and does play an important role in achieving national security aims.


Ultimately the goal of cultural diplomacy is to influence a foreign audience and use that influence, which is built up over the long term, as a sort of goal will reserve to win support for politicise. It seeks to harness the elements of culture to induce foreigners to:
• Have a positive view of the country’s people culture and politicise.
• Induce greater co-operation between the two nations.
• Aid in changing politicises or political environment of the target nation.
• Prevent manage and mitigate conflict with the target nations.
In turn, cultural diplomacy can help nations better understand the foreign nations; it is engaged with and foster mutual understanding.
Cultural diplomacy is a way of conducting international relation without expecting anything in return in the way traditional diplomacy typically expects.
Generally, cultural diplomacy is more focused on the longer term and less on specific policy matters. The intents are to build up influence over the long term for then it is needed by engaging people directly.
This influence has implications ranging from national security to increasing tourism and commercial opportunity.
It allows to government to create a foundation of trust and mutual understanding that is neutral and built on people-to-people contact.
Another unique and importance element of cultural diplomacy is its ability to reach youth, non-elites and other audiences outside of the traditional embassy circuit.
In short cultural diplomacy plants the seeds of ideals, Ideas, political argument, spiritual perceptions and general view point of the world that may or may not flourish in a foreign nation.   

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